Authors

EmmKay Media works with authors to create specialized book tours and publicity plans to bring their book to a targeted audience. Traditional publishers can do a fabulous job of setting up bookstore events. We take things to a new level, working directly with the target audience to create a grassroots buzz with the people most interested in the book’s subject matter.

Past and Current Clients Include: 

The Victory Lab – Sasha Issenberg

Nerds crash the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order.  We’ve seen it in sports, and now in The Victory Lab— which Politico has described as “Moneyball for politics”— Sasha tells the hidden story of the analytical revolution upending the way  political campaigns are run in the 21st century.
The Victory Lab follows the renegade academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions.  Armed with insights from behavioral psychology and randomized experiments that treat voters as unwitting guinea pigs —and reams of new individual-level data fed into microtargeting algorithms—the smartest campaigns now believe they know who you will vote for even before you do.  The Victory Lab presents a secret history of modern American politics, pulling back the curtain on the tactics and strategies used by some of the era’s most important figures—including Barack Obama and Mitt Romney—with iconoclastic insights into human decision-making, marketing and how analytics can put any business on the road to victory.

rn_sushi-economyThe Sushi Economy – Sasha Issenberg

One generation ago, sushi’s narrow reach ensured that sports fishermen who caught tuna in most of the world sold the meat for pennies as cat food. Today, the fatty cuts of tuna known as toro are among the planet’s most coveted luxury foods, worth hundreds of dollars a pound and capable of losing value more quickly than any other product on earth. So how has one of the world’s most popular foods gone from being practically unknown in the U.S. to being served in towns all across America, and in such a short span of time? Sushi aficionados and newcomers alike will be surprised to learn the true history, intricate business, and international allure behind this fascinating food.

A riveting combination of culinary biography, behind-the-scenes restaurant detail, and a unique exploration of globalization’s dynamics, journalist Sasha Issenberg traces sushi’s journey from Japanese street snack to global delicacy. The Sushi Economy takes you through the stalls of Tokyo’s massive Tsukiji market, where the auctioneers sell millions of dollars of fish each day, and to the birthplace of modern sushi – in Canada. He then follows sushi’s evolution in America, exploring how it became LA’s favorite food. You’re taken behind the sushi bar with the chef Nobu Matsuhisa, whose distinctive travels helped to define the flavors of global sushi cuisine, and with a unique sushi chef blazing a path in Texas. Issenberg also delves into the complex economics of the fish trade, following the ups and downs of the hunt for bluefin off New England, the tuna cowboys on the southern coast of Australia who invented the art of tuna ranching, and uncovering the mysterious underworld of pirates, smugglers, and the tuna black market.

Few businesses reveal the complex dynamics of globalization as acutely as the tuna’s journey from the sea to the sushi bar. After traversing the pages of The Sushi Economy, you’ll never see the food on your plate – or the world around you – quite the same way again.

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medium_the_second_nine_monthsThe Second Nine Months – Vicki Glembocki

In her brutally honest and funny memoir, The Second Nine Months: One Woman Tells the Real Truth About Becoming a Mom. Finally.

Vicki breaks The New Mother Code of Silence.
She lays out the truth about those first months with baby: the realization that having a baby is so much harder than anyone told you it would be; the certainty that you’re doing everything wrong; the desire to kill your husband, your mother, your dog; the struggle to balance who you were with whom you’ve become: a mother.

Take heart, new moms – you are not alone!

Recently seen on Oprah, you can follow her blog “Blunt Force Mama” at Oprah.Com Community.

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onenationunderdogOne Nation Under Dog – Michael Schaffer

Everyone’s heard a zany pampered-pet story: The dog who only eats home-delivered organic meals, the cat who gets an $18,000 kidney transplants, the pet-sitter who draws a six-figure salary thanks to a neighborhood full of obsessed pet owners. But what does all of this mean, and why is it happening now? Americans spend over $40 billion a year on pets, twice what they did a decade earlier. But the dollars are only one small part of the vast changes in America’s pet kingdom: Dogs have moved from backyard doghouses to their owners’ beds; veterinary practices have evolved from neutering and de-worming factories to corporate medical chains that offer arthroscopic surgeries and prescribe animal antidepressants; simple tennis-ball chew toys have given way to high-tech learning gadgets that promise to entertain a nation of latch-key pets. Man’s best friend has become America’s ersatz child.

One Nation Under Dog is a voyage through this new world of American petkeeping – the absurd, the touching, the horrifying, and the comic. I visited with a Chihuahua social networking group in New York, reported on pitched political battles over dog-friendly laws in San Francisco, watched lawyers wrangle over pet lawsuits in Chicago and sat in on pet-loss bereavement sessions in Philadelphia. It turns out the pet boom is about more than plain old over-the-top consumerism. Take a peek at how your pet?s life has changed and you’ll find the modern history of our society – one that covers everything from our ideas about family to our growing social stratification to our long commutes to our endless technological wizardry. Not to mention culture wars, nutritional neuroses, and the rise of globalism. And, okay, some over-the-top consumerism, too.

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ichooselifeI Choose Life – Jerry L. Jennings and Goldie and Sol Finkelstein, with Joseph S. Finkelstein

I Choose Life is the true, first person account of two Jewish youths, Sol and Goldie, who survived Nazi concentration camps and transcended despair by choosing life. The book title derives from a harrowing encounter between Sol and the Commandant in Auschwitz. The Nazi cruelly forced Sol to choose between execution by hanging or firing squad. Sol, then 19-years-old, defied him, declaring, “If I have a choice, I choose life!”

Goldie Cukier, a 13-year-old girl, and her older sister were rounded up in a random raid in their neighborhood. An SS guard gave Goldie’s father the “choice” of freeing only one of his two daughters. Goldie volunteered to be taken so that her sister would be spared. It was the last she would ever see her family alive.

I Choose Life is distinguished as a Holocaust testament, not only because it is two complete memoirs of a boy and a girl, but ultimately, because the two stories entwine as Sol and Goldie meet in a Displaced Persons camp in post-war Germany. The book explores the challenges of restoration and rebirth, how two youths regained the ability to trust and love, to rebuild new lives after unimaginable losses, and to move to another continent to start a new family and live the American dream. In one of the most peculiar and fascinating chapters of modern Jewish history, Sol and Goldie tell the story of how hundreds of Jewish concentration camp survivors from Europe found an unexpected new Zion in rural Vineland, Jersey, as a community of chicken farmers.

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